Privacy Policy

Welcome to the Wisefy ecosystem (“Wisefy”, “we”, “our”, or “us”). This Privacy Policy explains how Wisefy and its affiliated products and services collect, use, process, store, and protect your information when you use our websites, applications, software, APIs, integrations, and related services.

This Privacy Policy applies to the following products and services within the Wisefy ecosystem:

• WSpark — AI-powered KPI optimisation and anomaly notification platform
• WAct — AI-supported business collaboration and team management platform
• WCorp — company incorporation and management platform for the UK, USA, Estonia, Germany, Netherlands, Ireland, UAE, Luxembourg and other supported jurisdictions
• WPay — fintech and payment-related solutions integrated into the Wisefy ecosystem
• WBooks — accounting and financial management software within the Wisefy ecosystem

By using our services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

1.1 Account Information

When you create an account or interact with our services, we may collect:

• Name
• Business name
• Email address
• Phone number
• Billing information
• Company registration details
• Tax information
• User credentials
• Authentication information

1.2 Business & Operational Data

Depending on the services you use, we may process:

• KPI and analytics data
• Revenue and transaction metrics
• CRM information
• Marketing and advertising performance data
• Operational metrics
• Collaboration and project management data
• Accounting records
• Financial reports
• Payroll-related information
• Company incorporation and compliance information
• ID and Address Proofs

1.3 Connected Platform Data

Our services may integrate with third-party platforms such as:

• Google Ads
• Google Analytics
• Stripe
• HubSpot
• WooCommerce
• Shopify
• Meta Ads
• QuickBooks
• Xero
• PayPal
• Notion
• Trello
• Apollo.io
• Mailchimp
• Other connected services

We may access data made available through these integrations based on permissions granted by users.

1.4 Technical & Device Information

We may automatically collect:

• IP address
• Browser type
• Device identifiers
• Operating system
• Log files
• Usage activity
• Session information
• Cookies and analytics data

2. How We Use Information

We use collected information to:

• Provide and maintain services
• Improve platform functionality
• Deliver AI-powered insights and anomaly detection
• Monitor service performance and security
• Process transactions
• Manage company incorporation workflows
• Enable collaboration and team management
• Personalise user experience
• Provide customer support
• Detect fraud, abuse, or security risks
• Comply with legal obligations
• Conduct internal analytics and research

3. Artificial Intelligence & Automated Processing

Certain Wisefy services use artificial intelligence and automated systems to:

• Detect KPI anomalies
• Generate optimisation suggestions
• Provide operational insights
• Automate workflows
• Analyse business performance trends
• Enhance productivity and collaboration

AI-generated insights are intended to assist decision-making and should not be treated as professional legal, financial, accounting, investment, or regulatory advice.

4. Data Sharing & Disclosure

We do not sell personal data.

We may share information with:

• Service providers and infrastructure partners
• Payment processors
• Cloud hosting providers
• Legal and compliance providers
• Government or regulatory authorities where legally required
• Integration partners authorised by users
• Professional advisors and auditors

Data may also be disclosed if necessary to:

• Protect users or the platform
• Enforce our terms
• Prevent fraud or abuse
• Respond to lawful requests

5. International Data Transfers

Because Wisefy operates internationally, information may be transferred and processed across multiple jurisdictions including:

• United Kingdom
• European Union
• United States
• Canada
• United Arab Emirates
• Other jurisdictions where our providers operate

We take commercially reasonable steps to ensure appropriate safeguards for international transfers where required by applicable law.

6. Data Retention

We retain information only for as long as necessary to:

• Provide services
• Meet legal obligations
• Resolve disputes
• Maintain security and operational integrity
• Enforce agreements

Retention periods may vary depending on the nature of the data and applicable regulations.

7. Security

We implement commercially reasonable technical, organisational, and administrative safeguards designed to protect data against:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

However, no internet-based system can be guaranteed to be completely secure.

8. Cookies & Analytics

We may use:

• Cookies
• Analytics tools
• Tracking technologies
• Session management technologies

These may be used to:

• Improve functionality
• Analyse usage
• Maintain security
• Personalise experiences
• Measure platform performance

Users may control certain cookie settings through their browser preferences.

9. User Rights

Depending on applicable law, users may have rights including:

• Access to personal data
• Correction of inaccurate data
• Deletion requests
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent where applicable

Requests may be submitted through our support channels.

10. Financial, Accounting & Corporate Services Disclaimer

WCorp, WPay, and WBooks may facilitate company formation, financial operations, accounting workflows, and payment-related functionality. Wisefy does not provide regulated legal, tax, accounting, banking, investment, or financial advisory services unless explicitly stated otherwise.

Users are responsible for obtaining independent professional advice where necessary.

11. Third-Party Services

Our services may contain links or integrations to third-party platforms and providers. We are not responsible for the privacy practices, policies, or content of third-party services.

Users should review the respective privacy policies of those providers separately.

12. Children’s Privacy

Wisefy services are not directed toward children under the age required by applicable law to independently use such services in their jurisdiction.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updated versions will be posted on our website with a revised “Last Updated” date.

Continued use of the services after changes become effective constitutes acceptance of the updated policy.

14. Contact

For privacy-related inquiries, requests, or concerns, please contact:

Wisefy Solutions Ltd - Registration No.: 15401843
Email: privacy@wisefy.co
Website: wisefy.co